David Beats Goliath
Weekly fuel for founders who refuse to live small stories.
“If I’m Not Exceptional, I’m Nothing”
Why do we sabotage ourselves? Read time: 2 minutes Welcome to David Beats Goliath—for the self-made, not the silver-spooned founders. Dear Founders, There’s an invisible story many founders carry: “If I’m not exceptional, I’m nothing.” Average equals invisible.Ordinary equals failure. So we compensate. Perfectionism masquerades as ambition.We tweak the deck again.We wait to publish.We delay the launch.We “strategize” instead of ship. Because if the first draft isn’t legendary… …it shouldn’t...
"I Am What Worked Before"
Why do we sabotage ourselves? Read time: 4 minutes Welcome to David Beats Goliath—for founders who refuse to live small stories. Dear Founders, Tony likes to say, almost proudly: “I’m not book smart. I didn’t even graduate high school.” It’s his armor. Here’s what most people don’t know: Tony finishes one or two dense books a week.Heavy ones. Philosophy. History. Biographies.He reads more than many Ivy League graduates I know. Tony is smart. But somewhere along the way, he decided: I am just...
"I Missed My Window"
Why do we sabotage ourselves? Read time: 3 minutes Welcome to David Beats Goliath—for founders who refuse to live small stories. Dear Founders, This is #4 of a 12-part series. We're exploring the invisible stories that quietly kill momentum and prevent startup founders from succeeding. If this isn’t helpful, you can tell me.(I won’t stop. But I do listen.) Let’s go. "I had a chance. I didn’t take it. Now it’s too late." Stories help us make sense of our lives. Some we consciously tell...
The Algorithm Decides
Why do we sabotage ourselves? Read time: 3 minutes Welcome to David Beats Goliath—for founders who refuse to live small stories. Dear Founders, Thinking the algorithm controls your future? If so, you don’t have a business.You have a superstition. In every generation, people invent invisible forces to explain why they feel stuck. We used to blame the stars.We used to blame fate.We used to blame bad luck. Today, we blame the algorithm. “It’s saturated.”“The algorithm hates me.”“I guess the...
"I Need Permission"
Why do we sabotage ourselves? Read time: Welcome to David Beats Goliath—for founders who refuse to live small stories. Dear Founders, This is #2 of a 12-part series. I’m sharing the invisible stories that quietly kill momentum and prevent founders from succeeding. If this isn’t helpful, you can tell me.(I won’t stop. But I do listen.) Let’s go. Invisible Stories, Part II: “I Need Permission.” Most driven people think they’re being responsible when they say things like: “I should probably get...
"I'm behind"
Invisible Story #1 Read time: 3½ minutes Welcome to David Beats Goliath—for founders who refuse to live small stories. Dear Founders, Over the next 12 weeks, I want to share something I’ve been thinking about (and pressure-testing) for a very long time: What actually makes founders succeed? Over the coming weeks, I want to surface the invisible stories I see running founders and business leaders every day. I’ll start with the negative stories—the ones that quietly sabotage momentum. If it’s...
What’s Your Arirang?
David Beats Goliath Underdogs, Misfits, and the Art of Battling Giants. Read time: 3 minutes You know what’s powerful? Shared experiences. Think about concerts, conferences, or even sporting events. If you’ve ever been to a packed stadium or arena, you know that energy—that buzz running through the crowd. Taylor Swift concert It’s hard to explain, but undeniable. For a moment, thousands of strangers are united by the same song, the same speaker, the same spirit. That’s the power of collective...
How to Win in Life
The Longevity Game Read time: 3 minutes Welcome to David Beats Goliath, where we challenge the Goliaths of conventional thinking. Does a Decade Feel Long to You? If it does, either: You're under 40 or You've never nurtured something—or someone—for 10 years or more. There are countless founders, yet so few companies last over a decade. That's because most founders are playing the 'get rich fast' game, but not the longevity game. Paid to Help the World's Biggest Companies See the Future Thomas...
Unlocking Traction: The Playbook to Build Momentum
"Show Me Traction!" Read time: 3 minutes Welcome to David Beats Goliath, where we challenge the Goliaths of conventional thinking. What is Traction? Traction proves that your idea is more than just a concept—it’s gaining momentum and demonstrating growth potential! It's one of the key factors investors look for when evaluating a business. But maybe you're thinking: "Give me the MONEY first, so I can build, and then I'll show traction!" I hear you. It's easy to feel like you're stuck in a...
When Bootstrapping is Where It's At
Bootstrap is Your Growth Map Read time: 2 Minutes Welcome to David Beats Goliath, where we challenge the Goliaths of conventional thinking. Bootstrapping instead of Pitching Bootstrapping refers to starting and growing a business with minimal external funding by using personal savings, reinvesting profits, and relying on resourcefulness and creativity to maintain control and ownership. It's my preferred method of building a business. 💪 It's also what I recommend other entrepreneurs to do. 👍...
Weekly fuel for founders who refuse to live small stories.